According to CNN, the Coca-Cola Company said a few days ago that starting on August 1, it will change Sprite from green packaging to transparent packaging, ending the iconic green bottle with more than 60 years of history.
Sprite's current plastic packaging contains green polyethylene terephthalate (PET), which typically cannot be recycled into new bottles, a key move the company hopes to reduce plastic waste.
"Removing color from the bottle can improve the quality of the recycled material," Julian Ochoa, CEO of R3CYCLE, which helps Coca-Cola improve recycling, said in a statement. "After recycling, the clear PET Sprite bottle can be remade into a bottle that has Help drive a circular economy for plastics.”
The company says their users have also noticed an improved logo and packaging design on the Sprite bottle, which has been refined to provide a more "consistent look." As for the green label that has always been used, it will still be used on the Sprite bottle.
In addition, other beverages in the Coca-Cola product line that use green bottles, including Fresca, Seagram’s and Mello Yello, will also be replaced with clear containers in the coming months.
