Shiseido Adopts Bio-Based Film for Select Product Boxes
On September 1, LyondellBasell announced a collaboration with Shiseido, a leading beauty brand with over 150 years of history, Nimura Chemical, a leader in sustainable packaging, and Iwatani Group, a major Japanese trading company, to develop a new bio-based film packaging solution. This innovative line of cosmetics film packaging utilizes LYB's bio-based polypropylene (PP) polymer, CirculenRenew, and is used on the outer packaging of select Shiseido products under the Clé de Peau Beauté (CPB) line.
CirculenRenew, made with traceable and certified C14 renewable carbon, is a key component of LYB's Circulen circular solution. Its material grade supports a plug-and-play replacement, enabling seamless transition without changing existing processing equipment.
Shiseido, committed to its mission of "Beauty Innovation for a Better World," is committed to achieving a sustainable world where everyone can enjoy lifelong happiness by 2030 through the power of beauty. Nitamura Chemical is actively promoting its packaging film brand, "SusFi®," to contribute to a more sustainable society.
Recently, Nitamura Chemical expanded its "SusFi®" product line through a collaboration with Shiseido and the use of LYB's CirculenRenew polymer in product development. This not only ensures a stable supply of these products, but also contributes to the realization of a sustainable society.
Adhering to the corporate philosophy of "Becoming the people society needs, we can prosper together with society," Iwatani Group is leveraging the strengths of its various business units to promote the achievement of a carbon-neutral society. In its mid-term business plan, Iwatani has set a goal of processing 100,000 tons of bioplastics annually by fiscal 2027. To achieve this goal, the company is working closely with LYB to actively promote the development of the bio-based polypropylene resin market in Japan. The adoption of this product by Nitamura Chemical and Shiseido is a key step in implementing this strategy.
