On April 23, Mixue Ice Cream Co., Ltd. released its "2025 Environmental, Social and Governance (ESG) Report."
Mixue Ice Cream consistently adheres to the concept of green development. During the reporting period, the company further improved its environmental management system, promoted the implementation of greenhouse gas emission monitoring and reduction targets, strengthened waste source control and sustainable innovation in packaging materials, explored digital empowerment for green operations, and incorporated sustainable agriculture into its environmental management system to help achieve high-quality green development.
The report shows that Mixue Ice Cream continues to promote the application of biodegradable cups, straws, and packaging bags in its terminal stores. Nationwide, it has fully upgraded straws, spoons, and other tableware consumables to biodegradable materials. In Hainan Province, in accordance with local policy requirements, all disposable cups in its stores use biodegradable materials. In markets such as Australia and the United States, stores have already implemented the use of paper cups. In 2025, Mixue Ice Cream used 111,600 tons of sustainable packaging materials, including paper cups, CPLA straws, and PLA plastic cups.
As of December 31, 2025, Mixue Ice Cream had established a network of approximately 60,000 stores globally (covering China and 13 other countries).
