Procter & Gamble P&G Laundry Detergent Environmental Packaging Box
Affiliated enterprise: Procter & Gamble
Packaging Type: Family
Most important facts:
- From plastic to paper; saving up to 11,000 tonnes of plastic per year (all P&G laundry capsule brands in Europe)
- Recyclable in paper stream
-Material is FSC certified and contains at least 70% recycled fibers
- Significant shipping improvements: Optimized pack size and design resulted in 50% more packs/pallets and fewer trucks within P&G plants.
- Certified "Child Obstructive Closure" CIC.
-Redesigned opening system and on-pack communication significantly improves user experience and makes opening ergonomic and intuitive for adult consumers. Tested and proven by more than 2,000 consumers in Europe, including the elderly and those with dexterity, vision and cognitive impairments.
- Contains a message hidden inside the packaging to encourage recycling "Empty?" Recycle me! "
- Includes two important features: newly created tactile markers and NaviLens technology to help people with visual impairments, dexterity or cognitive impairments.
The details: The new packaging innovation, P&G's patent pending, has proven to meet all requirements:
-Solutions are certified "Child Resistant Closed"
-Meets moisture/capsule protection requirements
- Recyclable in standard paper mill processes, FSC certified, using 70% recycled fibre, minimizing environmental impact.
- Pack size designed to optimize transport (50% more packaging per pallet) and reduce the number of trucks on the road.
- Tactile markings embossed on the top panel on the outside of the box. Shaped like a washing machine. Developed by P&G to help blind people identify and buy detergent.
- Navilens QR Code, a code developed for the visually impaired. Once the NaviLens app is installed on your phone, you scan the code and it will open up important information about the product, packaging and ingredients with an audio description as well as large, readable text on your phone.
