If the world reused just 10% of plastic packaging, as much as half of our annual plastic waste would be prevented from entering the ocean. That’s according to a new report from the World Economic Forum (WEF), which examined the potential a reusable economy would have on tackling the world’s enormous plastic crisis.
Switching to a “A 10% Switch To Reusables Could Cut Ocean Plastic Waste By 50%” would have a significant impact on slashing ocean plastic waste. In a new report, researchers from WEF and management consultancy Kearney estimate that annual ocean plastic waste could be halved if 10% of all plastic packaging products were to be reused.
Commenting on these findings, WEF’s head of consumer industries and consumption Zara Ingilizian, said: “The shift from disposable consumer goods to reusables is still in its early stages, but there are already signs of progress. Reuse may well prove to be among the most potent manifestations of that shift.”
